The IMPALA Campus is a business-oriented training programme for recorded music professionals and self-releasing artists at the start of or at a crossroads in their careers. Participants received high level training by music industry experts on key industry topics. The main objective of the IMPALA Campus is to help young European artists and music professionals acquire the business skills and knowledge which will help them strengthen and advance their careers in the music sector.

Run by IMPALA, the European association of independent music companies, and co-funded by the EU under the Music Moves Europe framework, the IMPALA Campus took place across four workshops in partnership with leading European music conferences in the Spring/Summer 2021. Ten participants were selected for each workshop, with two of them chosen for follow-up mentoring sessions. We sought balance in terms of gender, under-represented groups and other protected characteristics.

The topics and trainers varied from one workshop to another. Participation in the workshops was completely free, with all participants getting access to the partner conference corresponding to the workshop they attended.

We have uploaded useful resources on a number of topics covered by the IMPALA Campus on to a folder accessible here. You will find publicly available versions of some of our trainers’ presentations, as well as links to reports, books and articles recommended by our trainers.

workshop 1

The first IMPALA Campus digital workshop took place on Tuesday 6th April, in partnership with Westway Lab. Selected participants received training on the following topics: Overview of the Music Industry Ecosystem, Copyright & Neighbouring Rights, Distribution, Digital Marketing, Brand Partnerships.

workshop 2

The second IMPALA Campus digital workshop took place on Thursday 6th May, in partnership with Tallinn Music Week. Selected participants received training on the following topics: Merchandising, Data Insights, Overview of the Music Industry Ecosystem, Digital Marketing, Access to Funding.

workshop 3

The third IMPALA Campus digital workshop took place on Monday 17th May, in partnership with Mastering the Music Business. Selected participants received training on the following topics: Merchandising, Brand Partnerships, Overview of the Music Industry Ecosystem, Data Insights, Digital Marketing.

workshop 4

The final IMPALA Campus digital workshop took place on Tuesday 8th June, in partnership with MENT. Selected participants received training on the following topics: Overview of the Music Industry Ecosystem, Copyright & Neighbouring Rights, Data Insights, Access to Funding, Digital Marketing.